Made in Italy. The product that started it all. The first product in the Proraso range. The one that made us so popular amongst Italian men and Barbers. Developed for any beard on any man, Proraso’s Pre-Shave Cream formula has...

Made in Italy. The original Proraso shaving classic, this refreshing and toning Shaving Soap is formulated for any beard on any man. This creamy soap produces a thick, elastic lather and is enriched with natural ingredients that make it particularly...

Made in Italy. Proraso Beard Balm is formulated to ease discomfort associated with the first few weeks of new beard growth. This wonderful balm helps to soothe and soften facial hair as it grows to help reduce itching and irritation...

Made in Italy. Proraso Beard Balm is formulated to ease discomfort associated with the first few weeks of new beard growth. This wonderful balm helps to soothe and soften facial hair as it grows to help reduce itching and irritation...

Made in Italy. Proraso Beard Balm is formulated to ease any itch or discomfort associated with new beard growth, and nourish and condition shorter beards. Rich in conditioners that reduce static in the beard and create a protective, moisture-locking barrier...

Made in Italy. Soak your Proraso brush in a bowl or cup filled with hot water for a few minutes before your shave. Apply a warm, damp towel to your face (or splash face with warm water) to prep your...